ADDLIFE ACADEMY
Competence development and corporate culture
AddLife’s most important resource is its employees, and the ambition is to offer everyone good opportunities for development. Through AddLife Academy, AddLife provides structured competence development and builds a shared corporate culture. AddLife Academy is central to AddLife’s success and helps ensure a clear focus on AddLife’s financial targets.
Training within AddLife Academy
All employees complete two mandatory training courses: Vision and Corporate Philosophy and the Code of Conduct. Vision and Corporate Philosophy is a classroom‑based course that describes AddLife’s development as a company, the Group’s key objectives, AddLife’s sustainability work and how we live our values. AddLife’s Code of Conduct training is delivered digitally and clarifies for all employees the expectations and obligations that come with being employed by the company, as well as how the Code of Conduct should be applied in day‑to‑day work.
In 2025, demand for AddLife’s open, scheduled courses was high. These courses are voluntary and are designed based on the needs identified in the organisation. The ambition is to create value for all employees, regardless of role. AddLife focuses primarily on commercial training, as this is most relevant for the majority of employees. All open courses within AddLife Academy are classroom‑based, which is considered most effective and also gives participants the opportunity to exchange experiences and build networks.
85
NUMBER OF
TRAININGS
1,333
NUMBER OF
PARTICIPANTS
2,990
HOURS OF
TRAINING
Increased focus on leadership
Since start, AddLife has had a clear, long‑term focus on leadership development, including a comprehensive leadership programme offered to all managers in the Group. In 2025 this work was intensified through several targeted initiatives, the most extensive of which was the launch of the “AddLife Executive Leadership Program”. The purpose of the programme is to further strengthen the managing directors of AddLife’s subsidiaries and to promote increased collaboration and mutual support between them. The content focuses, among other things, on strategy work, organic growth and the development of effective management teams.
During the year, as usual, AddLife also carried out a number of company‑specific projects in which the Group tailors training to support the subsidiaries’ specific needs, most often with a focus on commercial development within a specific area.
The following courses are offered centrally through AddLife Academy:
- Always be closing
- Change management
- Drive and motivation
- Effective sales
- Leadership and Executive Leadership
- Cultural differences
- Negotiation skills
- Presentation skills
- Public procurement
- Sales oriented customer service
- Sales psychology
- Soft selling for service technicians
- Supplier management
- The JOLT effect
- Vision and corporate philosophy
