STRATEGY

Achieving sustainable growth

AddLife's strategy is based on three fundamental principles that form a platform for our business. The strategy helps us make the right decisions to ensure that we operate a sustainable business and achieve our ambitious financial goals.

1. Lead the market

To achieve stable profit growth and sustainable profitability, it is important to be a market leader in selected niches. To achieve this goal, our businesses strive to:

• create value and build market-leading positions in selected niches
• be a qualified supplier and advisor to our customers in selected areas
• build sales through close relationships with customers, manufacturers, and suppliers, as well as by delivering market-leading products

2. Operational mobility

Operational mobility is an agile approach that enables AddLife to create better conditions for business and profitability growth. To achieve this goal:

• our subsidiaries act with speed and flexibility so they can seize new business opportunities
• we deploy active ownership to develop our subsidiaries and the business as a whole

3. Grow through acquisitions

Acquisitions are important to achieve our financial targets for long-term profit growth. To achieve this goal:

• we continuously search for new Life Science companies with leading niche positions
• we have a successful acquisition process for integration and development
• we acquire companies to maintain and further develop them in the long-term